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People: Dare to Build an Intentional Culture

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Master the People Component of your business by building an intentional culture with the Entrepreneurial Operating System (EOS).

The second installment of the Traction Library’s EOS Mastery Series,
People gives readers all the tools they need to create a thriving workplace culture and shows why it’s an absolutely essential part of any successful business.

Hit-or-miss hiring, flagging productivity, infighting, employees in positions not suited to their strengths, or an inability to attract and retain good candidates are just some of the symptoms of a haphazard company. And they won’t go away on their own—you have to have the courage to build an intentional culture.

Using the proven EOS heart-centered leadership approach, readers will learn how to:

  • Identify and implement your company’s Core Values

  • Adopt healthy cultural habits without overcomplicating things

  • Attract, hire, and retain the right people

    Creating an intentional culture isn’t optional—it’s crucial to ensuring the future of your business and improving the quality of your life.
    People will teach entrepreneurs how to get their employees on board and on the same page for a culture overhaul.

Editorial Reviews

Review

"""People brilliantly captures the transformative power of intentional company culture. As a great addition to the Traction Library, it underscores that at the core of every successful business are its people. A vital read for any leader aiming for more than just business as usual.""
—Gino Wickman, bestselling author of Traction and creator of the Entrepreneurial Operating System (EOS)

""
People is the most consequential book you'll read all year. The authors emphasize the undeniable: get the people aspect right or risk everything. EOS, with its signature clarity, dives deep into the core issues and offers entrepreneurs a blueprint to transform ideas into results. Where many leaders see a challenge, this book reveals a competitive advantage.""
—David Kolbe, Visionary and CEO of Kolbe Corp, and expert on human performance

""As someone who's passionate about entrepreneurial teamwork, I'm so impressed—
People is an incredible how-to manual for how to attract, develop, and retain great team members by having an intentional culture. As I read it, I kept thinking of everyone I wanted to read it—it's that good.""
—Shannon Waller, entrepreneurial team strategist, strategic coach, and author of The Team Success Handbook and Multiplication by Subtraction

""Not only does this book come from the heart, the authors have done a fantastic job tying the importance of intentionality, courage, and commitment to a strong people component in your business.
People offers another valuable building block to help entrepreneurs find freedom toward living their ideal lives.""
—Alex Freytag, expert EOS Implementer, coauthor of Profit Works, and creator of ProfitWorks

""Our people, and our level of intentionality in nourishing and cultivating culture, can make or break the success and impact of a business.
People is an essential puzzle piece of the EOS tools and methodology to building an intentional and powerful culture.""
—Anese Cavanaugh, CEO of Active Choices, Inc., creator of the IEP Method, founder of Positive Energy Workplace Initiative, and author of Contagious Culture

""
People is my new handbook for the most fundamental part of the business—our people. As an Integrator, I'm already using this book as a key resource for myself and my team. It seamlessly blends practical advice and real-world examples while giving you everything you need to handle your most important people opportunities.""
—Amy Bruske, Integrator and president of Kolbe Corp and expert on human performance

""When you lead and manage well, you begin the journey of intentionally managing human energy with heart. You'll be inspired and challenged as you focus on what most entrepreneurs struggle to make the time for—elevating your team. This book offers a path for doing the work to produce leaders who produce leaders.""
—Sue Hawkes, expert EOS Implementer, CEO of YESS!, and author of Chasing Perfection

""The message of
People resonates very well with my ‘people-first' mindset when creating a healthy and productive environment in which to effectively lead employees . . . The key word here is ‘intentional' and that's why this book is a must-read for any entrepreneur or team leader who sincerely wants to lay down a strong foundation on which to build and grow a successful business and transform the people around them.""
—Sunny Kaila, founder and CEO of IT By Design and author of Talentpreneurship

""I have always stayed away from the word
culture; I thought of it as a poorly defined, namby-pamby, academic word that is often tossed about and used by people with an idea but no real-world sets and reps to back up how they were using the word. Until today, when I finished reading People . . . CJ, Kelly, and Mark have boiled down what we do as EOS Implementers™ into two words. We help owners and leaders create and maintain their own unique intentional culture, the culture that must exist in order for them to enjoy their EOS Life™.""
—Walt Brown, expert EOS Implementer since 2008, author of The Patient Organization, Death of the Org Chart, Rise of the Organizational Graph, and Attract or Repel"

About the Author

Mark O’Donnell is a highly successful entrepreneur, CEO, and expert EOS Implementer. He is the current Visionary and CEO of EOS Worldwide and has also served as head coach for the company. With over 100 companies under his belt, Mark has helped numerous companies achieve their goals and get what they want from their businesses. As a serial entrepreneur, Mark has founded and sold multiple successful businesses. His passion for helping people live their ideal lives led him to his current mission of assisting a million people with tools like those found in EOS.

Kelly Knight has served as EOS Worldwide’s Integrator since 2016. She’s worked with 11 Visionaries to date in her career, and credits her father for being the first person to show her how to take an idea and make it real. Prior to joining EOS, Kelly honed her skills as an expert team-builder for more than 20 years while leading dynamically growing organizations in the financial services industry. Today, Kelly’s focus is growing the EOS community with people who are passionate about helping entrepreneurs get more of what they want from their businesses.

CJ DuBe’ has always been an entrepreneur. With more than 35 years of experience, CJ has managed five divisions of a large international company and was a partner in an HR contract consulting firm. Since discovering EOS in 2010, helping entrepreneurs and their leadership teams has become CJ’s passion. She has helped over 126 companies through more than 1,600 sessions to clarify, simplify, and achieve their vision. Now an expert EOS Implementer, CJ has spent the last 14 years implementing EOS and helping to grow the EOS Worldwide community by serving on the EOS Worldwide Leadership Team for seven years and as a Global Community Leader.

Review:

4.3 out of 5

86.67% of customers are satisfied

5.0 out of 5 stars Outstanding!

S. · April 4, 2024

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } Having worked with multiple companies “Running on EOS”, this was a long awaited book that focusses on the “People” aspect of business. It’s recommended reading for our leadership teams as well as other leaders in the organization. As usual, the team at EOS Worldwide gives some very practical information about building an intentional culture. Well Done!

5.0 out of 5 stars Get a Handle on the People Component of Your Business

D.C. · June 24, 2024

Great practical and complete advice with experience shares in each chapter. I dog eared many pages and will be coming back to this book again and again.

5.0 out of 5 stars Great read

A.C. · May 7, 2024

Great information about how to use the people in your company well. I would recommend reading this book.

1.0 out of 5 stars People just don't get them people it's Bad people it's about people that want to get funny's to eat

U.i. · April 3, 2025

Just don't get them people

5.0 out of 5 stars Incredible book! Deepens right person, right seat understanding.

T.N.P.E.I.|.H.P.E.C.|.I.S. · June 1, 2024

Love this book! It deepens and enriches with tools and insights, the right people in the right seat principle. I'm a certified EOS® Implementer and I am buying it for my leadership teams because it takes the "People" Key component of EOS from the book Traction, by Gino Wickman to a whole new depth of understanding, insights and tools.

5.0 out of 5 stars MUST READ IF YOU HAVE PEOPLE IN YOUR BUSINESS!!

A.C. · April 11, 2024

One of the most important books for entrepreneurial business owners and leaders to read and internalize if one dares to create an intentional culture!Must read if there are People in your business!!

People: Dare to Build an Intentional Culture

4.5

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