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Speeding up Sport: Technology and the Indian Premier League

Description:

Cricket has been the single most popular sport in India. In a technologically unmediated age, the game was played in the five-day test format. In 2007 though, the sport evolved itself into the Indian Premier League, an association that transformed it from mere a sport to an entertainment spectacle, raising its viewership, TRPs and popularity of the game, to hitherto unimaginable heights. The IPL consequently became India's first sporting platform. This book posits that the growth of the IPL (and of the popularity of cricket in contemporary India) has also been dependent on the parallel evolution of information and technology systems. The implications of technology have affected the way in which it can now be viewed by audiences on the television set at home; new technologies have affected umpiring decisions; new software are critically tied to generating digital audiences for the sport (it can be viewed on one's smartphone and e-devices); and in general, information and communication technology (ICT) has brought major interface between cricket players, administrators, brand managers, PR agencies and the audience. Developing ICTs as a real-time technological mediation has made the IPL dependent on the internet, television broadcast, Twitter, facebook and mobile phones. This book studies this impact; it studies not only how the sport has evolved in a post liberal India, but also how technology has affected the way it is viewed and spectated upon thereby altering the cultural and social milieu of the nation.

Review:

Fun to read book!

S.G. · June 3, 2023

Great book!

Speeding up Sport: Technology and the Indian Premier League

Product ID: U0192865129
Condition: New

5

BHD1973

Price includes VAT & Import Duties
Type: Hardcover
Availability: In Stock

Quantity:

|

Order today to get by

Free delivery on orders over BHD 20

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Imported From: United States

At bolo.bh, we stand behind the authenticity and quality of every product we sell. We guarantee that all items offered on our website are 100% genuine, sourced directly from authorized distributors, trusted partners, or the original brands themselves.

We do not sell counterfeit, replica, or unauthorized goods. Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

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Unless otherwise stated during checkout, all prices displayed on the product page include applicable taxes and import duties.

bolo.bh operates in accordance with the laws and regulations of Bahrain. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Bahrain are listed on our website.

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Speeding up Sport: Technology and the Indian Premier League

Product ID: U0192865129
Condition: New

5

Type: Hardcover

BHD1973

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by

Free delivery on orders over BHD 20

Return and refund policies

Imported From: United States

At bolo.bh, we stand behind the authenticity and quality of every product we sell. We guarantee that all items offered on our website are 100% genuine, sourced directly from authorized distributors, trusted partners, or the original brands themselves.

We do not sell counterfeit, replica, or unauthorized goods. Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support . We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

All product information, including images, descriptions, and reviews, is provided by third-party vendors. bolo.bh is not responsible for any claims, promotions, or representations made within product content or images. For more accurate or detailed product information, please contact the manufacturer directly or reach out to Bolo Support.

Unless otherwise stated during checkout, all prices displayed on the product page include applicable taxes and import duties.

bolo.bh operates in accordance with the laws and regulations of Bahrain. Any items found to be restricted or prohibited for sale within the UAE will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Bahrain are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

Cricket has been the single most popular sport in India. In a technologically unmediated age, the game was played in the five-day test format. In 2007 though, the sport evolved itself into the Indian Premier League, an association that transformed it from mere a sport to an entertainment spectacle, raising its viewership, TRPs and popularity of the game, to hitherto unimaginable heights. The IPL consequently became India's first sporting platform. This book posits that the growth of the IPL (and of the popularity of cricket in contemporary India) has also been dependent on the parallel evolution of information and technology systems. The implications of technology have affected the way in which it can now be viewed by audiences on the television set at home; new technologies have affected umpiring decisions; new software are critically tied to generating digital audiences for the sport (it can be viewed on one's smartphone and e-devices); and in general, information and communication technology (ICT) has brought major interface between cricket players, administrators, brand managers, PR agencies and the audience. Developing ICTs as a real-time technological mediation has made the IPL dependent on the internet, television broadcast, Twitter, facebook and mobile phones. This book studies this impact; it studies not only how the sport has evolved in a post liberal India, but also how technology has affected the way it is viewed and spectated upon thereby altering the cultural and social milieu of the nation.

Review:

Fun to read book!

S.G. · June 3, 2023

Great book!

Similar suggestions by Bolo

More from this brand

Similar items from “Sociology of Sports”