4.0 out of 5 stars Fancy Looking Toothpaste

S. · 29 June 2025

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } This whitening toothpaste arrived nicely and securely packed inside its colourful box. First impression, it looks very fancy and posh overall. The toothpaste is also quite pleasant looking and with a shiny crystal like texture. It also creates a generous amount of foam when brushing and has a satisfying peach flavor taste.Now in terms of its teeth whitening ability, after using it twice a day for around 3 weeks so far, I have honestly not noticed anything obvious. It does a great job cleaning teeth and leaves mouth refreshed but not made my teeth any whiter. Given its price tag (around £10 for a 100ml tube) I would expect it to do a better job. However, as the advert suggest, I will continue to use it and hopefully will see an obvious difference in about 90 days. For now, a generous 4 stars.

2.0 out of 5 stars Doesn’t whiten teeth but no bad taste

K.G. · 5 July 2025

Tastes okay but does not whiten teeth. We’ve been using for a few weeks and notice no difference

5.0 out of 5 stars Surprisingly it does whiten

s.d. · 6 June 2025

I was a little dubious about this but I actually really love it.I use this in a morning after breakfast (I use a gum sensitive paste at night) and it has a lovely, peach flavour.It makes my teeth feel super clean and despite the fruity taste, my breath feels fresh.The bit that I’m shocked at, is that it does seem to be whitening my teeth! Not Hollywood white, but just ever so slightly. It’s actually really good!Highly recommended

4.0 out of 5 stars Gel toothpaste, tastes like sweeties.

A.C.R. · 30 May 2025

This is a very posh looking toothpaste. For a start the tube looks like a facial cleanser. The paste itself if a blue /clear-ish gel but it works the same as a regular toothpaste. The flavour is just lovely, it’s not minty to me, but it does taste like jelly sweeties I think. Perhaps not for you if you’ prefer a good strong mint taste.I’ve not heard of niacinamide as a toothpaste ingredient before, only in skincare, the internet seems to think perhaps it’s for the anti-inflammatory and antioxidant properties? I can’t claim any whitening benefits, but for brushing teeth, it’s pleasant and leaves a clean feeling mouth.

4.0 out of 5 stars Attractive packaging and product seems to work but expensive

B. · 29 May 2025

This toothpaste looks very different from most toothpastes on sale and is very attractively packaged. I expected it to dispense from the gold end, but the whole cap with the gold end comes off and you remove the seal to dispense from a hole at the end of the tube. The product is a little gooey and is sparkly coloured gel that tastes fruity. it does leave your breath fresh, and your teeth do feel clean. At £9.99 this is an expensive toothpaste, but it stands well on the bathroom shelf ready for use and looks attractive.

2.0 out of 5 stars Oh boy here goes....

A. · 29 May 2025

The media could not be loaded. Under the right circumstances Sodium benzoate can cause benzene which is a cancerous carcinogen if found in the body. This product contains Sodium benzoate when combined with vitamin C, light or high temperatures, it creates Benzene, a cancer causing chemical. They say the FDA has not published recent product analyses, as they said low levels of benzene in products don't pose a health risk. I'm not personally going to take their word for that, nothing with benzene should be on the skin, in the mouth or ingested.I will say this however, I did test it out for this review, I can say that it may lift stains but not technically whiten teeth in the general sense. It looks interestingly expensive, I didn't like the cap it looks good, but doesn't fling off, you have to turn it and that's hassle for toothpastes, it tastes like if a flower was made out of sugar. They use Sucralose a sweetener to taste, and Xylitol, I don't know why it has Sucralose as well this is a bad sweetener as it destroys gut microbiome, so it will probably not be healthy for mouth microbiome.Also, carrageenan has been known to be linked as a carcinogen as well as they did mice study, in this product also contains carrageenan, but may only cause it in high doses so take the info with a pinch of salt but beware. I personally don't want to continue taking something that may cause inflammation if ingested, and just seriously not healthy.Would re-rate if they take out carrageenan, sodium benzoate, and sucralose, and add in hydroxyapatite which is better for structure of the teeth/bone for healthy shiny whites. Would then re-rate a 5 for reference.It gets 5 stars for expensive presentation, and does freshen breath, taste okay, and help to remove stains, but my teeth usually white anyway, so there was no difference on the first 3 minutes of use.

5.0 out of 5 stars Beautiful tube

C. · 10 June 2025

I've been trying out this Niacinamide Whitening Toothpaste, and it aims to tackle a few oral concerns. The claim for enamel repair and sensitive teeth relief is a key selling point. While it's hard to definitively measure enamel repair at home, I've noticed a slight improvement in tooth sensitivity during use.For stain removal, it seems to help with surface stains from coffee and tea, which is a common issue for me. It doesn't perform miracles overnight, but with consistent use, teeth appear a bit brighter. The fresh breath aspect is good; it leaves a clean feeling in the mouth, and it tastes distinctly peachy.It uses Niacinamide (Vitamin B3), an ingredient also found in skincare, which is interesting for oral care. The paste itself has a decent texture and foams adequately. It's a gentle formula, so it's safe for daily use. If you're looking for an all-in-one toothpaste that focuses on sensitivity, minor stain removal, and general gum care, it's worth considering.

4.0 out of 5 stars 4 Stars for 4 Reasons****

H.S. · 1 June 2025

4 Stars for 4 Reasons****1. Nice tasting toothpaste2. Can see some form of whitening3. Good size tube4. Good valueI would recommend