5.0 out of 5 stars Brilliant

M. · 16 July 2025

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5.0 out of 5 stars Brilliant quality!

m. · 9 June 2025

Brilliant - This is only toner ( & i have used so many) , that actually gets rid of brassiness & leaves a lovely pearly white shade ( 15 mins left it on).5 stars - would highly recommend ( bleach roots first)

4.0 out of 5 stars Does an ok job

G. · 23 March 2025

As far as at home toners go this one is pretty good. It definitely tones down yellow brassiness and cools down the overall shade of your hair, making it more ashy. However the actual outcome is not the colour on the box, at least not for me. But for less than a tenner it’s definitely one I’ll use again when my highlights start to turn brassy

1.0 out of 5 stars Hair texture worsened and not much toning effect

N.8. · 25 June 2025

My hair was very bright brassy orange from dying blonde. Now it's less brassy on the lengths but still the roots are orangey vibrant. Also the texture of my hair now feels horrid and it's harder to get the brush through. There's no hint of this being icy white!

5.0 out of 5 stars Ice white toner what works

B. · 15 June 2025

Clean Ice white colour, easy to use after bleaching my roots. I’ll definitely use again. I don’t normally like toners due to them leaving purple streaks but this one has done what it claims to do and made the hair white. 🤍🤍

3.0 out of 5 stars So the toner was missing..

L. · 18 May 2025

I am soooo glad I got 2 boxes because one didn’t have the colour creme you know … THE MAIN THING… so it was just a box of developer, conditioner and gloves.The other box didn’t have anything missing and worked well so I didn’t rate it 1 star for that reason :)(I Recommend you get 2 kits XD)

5.0 out of 5 stars Perfect ashy highlights! The before and after says it all

J.r. · 16 February 2025

I do not write reviews but this amazed me.When I say that I have tried every toner out there, I really have! My hair is dark brown with blonde highlights. At the minute there is more blonde than brown but I did have regrowth. My hair was looking very brassy and yellowy but I wanted to wait a little longer until the hairdressers. I came across a lady using this on tiktok. At first I was skeptical. I will say that I did not want the ice white colour, I wanted my hair to be more ashy and it worked perfectly, with absolutely no purple tones or residues. My hair isn’t a light enough blonde to achieve the ice white but if yours is then I would expect you to get even better results. But if like me you have brown hair with brassy highlights and want them more ashy this is the one for you. It won’t disappoint. I left it on for the full 20 minutes. It rinsed really easily and left my hair feeling silky and shiny. I honestly can’t recommend this enough and will buy this over and over again. Amazing!

5.0 out of 5 stars If your blonde hair turns brassy fast GET THIS

D. · 9 November 2023

If you have very thin lightened hair that needs to be washed every other day so it gets brassy quick but worried about the damage caused by keep dying it so often as no toners or purple hair masks-shampoos-conditioners help, get this. I apply some coconut oil before dying and let it penetrate my hair for a couple hours and apply this hair dye. I dont even have to leave it on for half hour, I wash it off after 20mins and it turns my hair into beautiful pearly blonde. This is the only product that doesnt leave ugly grey or blue tones in my hair that I experienced with all the other silver hair dyes and trust me I tried LOADS, I've been dying my hair blonde for 7years now and this is the one product that rescued my hair as it doesn't dry it out and the result is much more permanent than any other product's. And its AFFORDABLE, for 5quid you can dye your hair at home and actually be happy with the result.I forgot the best part! You know when you get your roots dark after about a month of bleaching but you have to re-dye the rest as it turns brassy after washing no matter how "colour friendly" shampoo you use. And when you finished dying your hair because your roots were darker now you have some nice orange roots thanks to the hair dye. This product will leave your roots dark and tone up the blonde part of your hair so you don't have to bleach your hair every other month to avoid looking like a clown with 5 different tones on your head. Finally a product that understands that most women who dye their hair blonde are NOT naturally blonde, hence why they dye it. No need to spend £130quid at a saloon every other month

Love this and use it often

K.C. · 17 October 2024

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