5.0 out of 5 stars Great for Maintaining Cool Blonde Tones & Lasting Results!

i. · 5 November 2024

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } I’ve been using the Milk_Shake Icy Blond Shampoo for a few weeks now, and I’m really impressed with the results! I have blonde highlights, and this shampoo helps to keep the brassiness at bay, leaving my hair with a cool, ashy tone. The formula is gentle yet effective at neutralizing any yellow or orange undertones, which is exactly what I needed for my bleached hair.The shampoo has a nice, fresh scent and lathers up really well. I’ve noticed my hair feels softer and more hydrated after each wash, and it doesn’t dry out or feel stripped like some purple shampoos I’ve tried in the past. The black pigment in the shampoo is a bit unusual at first, but it rinses out easily and works wonders for achieving that icy, platinum blonde look.What’s even better is that the effects seem to last. I don’t need to use it every time I wash my hair — I can go a few days between washes and still maintain that cool, blonde shade without any brassiness creeping back in. The bottle is a generous size, and a little goes a long way, so it’s lasting me a while, which is great for the price.Overall, I’d highly recommend this shampoo to anyone with blonde or bleached hair looking to maintain a cool, vibrant tone that lasts. It’s become a staple in my hair care routine!

5.0 out of 5 stars The best ever!!! Forgot about yellow blond!!

E.F. · 8 February 2025

I am so happy I found this shampoo on my recommend. After 2 washed my hair became cold blond, and I forgot about purple shampoo for forever!I like how it brings the colour that you had on your first day of balayage, and keeps it for forever — I couldn’t even have this result with the purple shampoo 1 a week.An amazing value of money as I believe there is no other alternatives on the market.It also doesn’t dry the hair after the wash, which is amazing as I always had to take extra care of my hair after purple shampoo. I would highly recommend!!!

4.0 out of 5 stars Good but be careful of dryness

T.T. · 15 August 2024

Product smells amazing with a very strong grape scent. It has definitely helped with my brassy tone in my hair but I will say it makes my hair very dry so just be aware that.

5.0 out of 5 stars Amazing!

A.C. · 10 January 2025

This is far better than using purple shampoo, however the tone of your blonde hair still matters, if there are different shades of blonde you will get different results through your hairI recently dyed my root growth and it was extremely yellow, after toning I used this black shampoo, for about 45 mins which is too long, the bottom of my hair is fully grey, which is amazin! Had it been purple shampoo it would have had purple hues, even though the roots aren’t as grey it still turned them ashy which I much prefer over purple hues

5.0 out of 5 stars Great purchase

L. · 4 April 2025

Really great shampoo. Does not dry my hair out and smells lovely. It’s quite expensive but this was in place of paying for a toner recommended by my hairdresser so for me was worth it for increasing the longevity of my colour.

5.0 out of 5 stars Game Changer

K.E. · 9 July 2024

After spending a small fortune purchasing purple shampoos and conditioners only to find my blond highlights still brassy and yellow. I bit the bullet an bought Milkshake black shampoo. I have absolutely nothing bad to say about it. Smells lovely, lathers up great, gets rid of the brassy yellowness in one wash and it lasts for a couple of washes so no need to wash your hair everyday making it worth the money you spend. I've used it for a couple of weeks now and I'm so happy with my hair colour now. This will now be my definite go to shampoo for as long as I have blonde highlights.

3.0 out of 5 stars Not the greatest !

A.C. · 13 April 2025

Smells lovely , but made my hair very frizzy, and shampoo felt heavy in the hair .

5.0 out of 5 stars Brilliant Product

L. · 15 January 2025

Bought this to take the brassiness out of my bleached hair. Does exactly that. Left it a beautiful ash silver, after only 1 wash. It’s expensive but it does the job.

Efficace

C.Q. · 23 May 2025

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } Génial : élimine les reflets jaunes des balayages …une bonne et efficace alternance avec les shampooings violets

Milk Shake shampoo

M.N. · 5 January 2024

Alles ok geen klachten

Niet zoals men zei.

B. · 10 December 2023

Er zeiden enkele mensen me dat de shampoo het gele uit mijn haren witter zou maken maar veel witter is het niet geworden. 😕

Matizador

m. · 4 June 2025

Matiza bien

Really good

j. · 12 June 2025

Best toning shampoo I’ve used