5.0 out of 5 stars Really excellent colour

S.S. · 10 October 2024

(function() { P.when('cr-A', 'ready').execute(function(A) { if(typeof A.toggleExpanderAriaLabel === 'function') { A.toggleExpanderAriaLabel('review_text_read_more', 'Read more of this review', 'Read less of this review'); } }); })(); .review-text-read-more-expander:focus-visible { outline: 2px solid #2162a1; outline-offset: 2px; border-radius: 5px; } I have recently grown out my almost black coloured hair dye and am now about 25% grey, but it’s evenly peppered throughout. My natural medium brown is also a very cool ash brown and I was missing some warmth. Popped this on for 10 mins and it’s fabulous. Not sure how long it will last but I don’t wish to use anything harsher or more permanent as the condition of my hair has vastly improved since stopping colouring it. It’s given it a lovely blonde hue without any ginger and left it soft and silky. Comes out the pack the colour of marmite so a bit intimidating at first. That’s why I only did 10 mins. I used the dark blonde.

5.0 out of 5 stars Value for money.

S.S. · 5 September 2024

Have bought this many times,great product,but comes out darker than what's on the packaging.

4.0 out of 5 stars Covers natural white hair very well

E.W. · 4 July 2024

Applied in sections for even coverage. Left the product on for 20 minutes. It's covered my white hair extremely well.The colour is slightly ginger gold, more sandy gold than dark blonde.I'm pleased with the overall result.

3.0 out of 5 stars Nice colour but too gingery for me

L. · 4 April 2025

Decided to try darker blond but it is rarther too gingery for me. Have washed it 6 times in 2 days to try to wash it out! Nice colour but not what I wanted. Will go back one step to medium blonde for me. Easy to use but doesn't lather like it suggests

5.0 out of 5 stars Cover grey

C.w. · 21 May 2025

Love love this will be using very soon

1.0 out of 5 stars Do not buy!

J. · 3 June 2025

Do not buy! I’m 56yrs old. Was born with white blonde hair. Turned light brown after menopause. I applied 3 sachets in the hope of a boost for summer. Left on for 45mins. After rinsing and drying, absolutely no colour change at all. Was left feeling very deflated . I only left a one star rating because I couldn’t leave a review without it!

5.0 out of 5 stars Impressed!

A.C. · 17 August 2024

I have almost 100% white hair and prefer semi permanent colours as permanent dyes tend to damage my long hair. Also I Iike to be able to switch colours. I had been using bronde toning drops, which bizarrely turned my hair slightly blue, so I thought I would try this to see if it resolved it. I left it on for the full 45 mins as the 20 strand test looked quite light. The colour is really nice and my hair is swishy, shiny and silky. Just ordered 2 more.

5.0 out of 5 stars Bought it again

S. · 9 July 2019

My hair was a non interesting mid brown and for years I used to use a hair colour that lightened and then added a ash shade on top. A lovely dark ash blonde. Loved this colour but now I am getting older, my hair is loosing its colour and I am becoming a very pale blonde (just not right for me). I have tried several of the well known hair colours to try and get my fav colour back but no real success. I just wanted a way of just washing in some colour and now I have found it. Only tried this shampoo once so far but the result was perfect for me. At first I was very shocked at how dark it was and, in fact, I lost my nerve and washed it out after 8 minutes instead of the 20 suggested. Very glad I did this because the colour was so good when it dried. I love it! I have washed my hair 3 times so far since doing it and the colour is still good. I hope this is around for a long time.Additional noteI have just bought three more! My hair has lost even more natural colour now and this shampoo restores it to a lovely colour. I used to add it after a pre wash as instructed, but as I don’t use any sprays etc on my hair to wash out, I now add it to dry hair. This means I can leave it on for a shorter time and still get the same results. Must rinse well though.

Molto pratico

A. · 20 May 2020

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déçue par la couleur!

C.d. · 23 April 2019

un peu déçue car couleur trop foncée pour moi et laisse des reflets orangés!heureusement que ça part après qq shampoings...peut être je testerai le blond clair, en espérant que mes cheveux ne soient pas orange après!!

Good grey coverage

M.C.T. · 20 March 2025

Excellent, covers all grey and leaves hair very shiny and soft.

Super

W. · 16 June 2024

rafraîchit parfaitement la couleur

Reizt empfindliche Haut, gleich weggeschmissen

F.U. · 11 June 2025

Hab nur mal einen Testfleck aufgetragen am Haaransatz. Hat schon beim Auftragen gebrannt. Also ab in die Tonne. Färben tut es offenbar dauerhafter, denn der Waschlappen, mit dem ich verlaufene Farbe aus dem Gesicht gewischt hat, hatte auch nach der Wäsche noch Farbflecken.