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Digital Product Management

Description:

The growth of digital media, products and services have changed the way companies do business. With technology moving to the forefront and consumers demanding simplicity, it is now more important than ever to understand how to deliver an end-to-end, integrated product experience. Digital Product Management demonstrates how to develop new products, launch them into the market and deliver business outcomes through the maturity of your product. With this book, you’ll learn how to deliver results, through developing your influence, creating a supportive team culture and managing your own time. You’ll also learn how to understand the needs of external customers without requirements elicitation or sign-offs, plus the difference between customer and business value, and why your product needs to create both. This practical and comprehensive guide is suitable for Product Managers looking to increase the impact of their digital products or for Business Analysts, Project Managers, Software Developers and other IT Professionals interested in transitioning into a digital-product focussed role. Recommended reading for the BCS Practitioner Certificate in Digital Product Management.
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Review

This book provides a very good introduction into this emerging field, both for product managers transitioning from physical to digital product roles and for people moving laterally into product management from other careers. I particularly enjoyed the relevant choices and emphasis on practices which embody what makes product management both special and critical. The authors help pull the readers past a superficial cataloging of activities and into an understanding of what makes for good product management. You'll be glad you read it, as I am. --Scott Sehlhorst, President, Tyner Blain; Product Management and Strategy Consulting

A lot of books have been written about modern product management. Most of them sell you an ideology, but fall short in explaining how to practically take on the challenges. This book fixes this gap, bringing together the plethora of techniques needed by a modern product manager: from creating a vision to leading an Agile development team. Highly recommended for any product manager looking to increase the impact of the digital products they are creating! --Pieter Hens, Product Coach and Professor Product Management at the University of Leuve

I wish this has been available when I first started a digital product management role as a postgraduate. This book effectively captures the essence of product management - a perpetual juggling act between the needs of the customer and the business - and equips readers with the tools to balance strategic vision with the realities of software delivery. I would recommend it to any business analyst or software professional interested in exploring this exciting role. --Alexandra Koyfman, Analyst, PDMS; Senior Leadership Team, Young Business Analysts (YBA)

About the Author

Kevin J. Brennan is Product Management and Business Architecture Consultant at Product MVP Consultancy. Kevin also led development of the BABOK® Guide (version 3). Sallie Godwin is a Product Owner at Riskhub, helping to develop property compliance software that makes risk management simple. Sallie was formerly Lead Business Analyst at the British Library. Filip Hendrickx, Founder of altershape.eu, has over ten years in business consulting and a prior ten years in software engineering and research. Filip is also co-founder of the BA & Beyond conference series.

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Visit the Kevin Brennan (Author), Sallie Godwin (Author), Filip Hendrickx Store

Digital Product Management

Product ID: K1780175329
Condition: New

BHD2864

Price includes VAT & Import Duties
Type: Paperback
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

This item qualifies for free delivery

Returns & Warranty policies

Imported From: United Kingdom

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of Bahrain. Any items found to be restricted or prohibited for sale within the Bahrain will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Bahrain are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

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Visit the Kevin Brennan (Author), Sallie Godwin (Author), Filip Hendrickx Store

Digital Product Management

Product ID: K1780175329
Condition: New
Digital Product Management-0
Type: Paperback

BHD2864

Price includes VAT & Import Duties
Availability: In Stock

Quantity:

|

Order today to get by 7-14 business days

This item qualifies for free delivery

Returns & Warranty policies

Imported From: United Kingdom

At BOLO, we work hard to ensure the products you receive are new, genuine, and sourced from reputable suppliers.

Every product in the BOLO catalogue is sourced through our Verified Global Supply Network of verified sellers, authorized distributors or directly from the manufacturer.

Each product undergoes thorough inspection and verification at our consolidation and fulfilment centers to ensure it meets our strict authenticity and quality standards before being shipped and delivered to you.

If you ever have concerns regarding the authenticity of a product purchased from us, please contact Bolo Support. We will review your inquiry promptly and, if necessary, provide documentation verifying authenticity or offer a suitable resolution.

Your trust is our top priority, and we are committed to maintaining transparency and integrity in every transaction.

While we strive to display accurate information, variations in packaging, labeling, instructions, or formulation may occasionally occur due to regional differences or supplier updates. For detailed or manufacturer-specific information, please contact the brand directly or reach out to BOLO Support for assistance.

Unless otherwise stated, all prices displayed on the product page include applicable taxes and import duties.

BOLO operates in accordance with the laws and regulations of Bahrain. Any items found to be restricted or prohibited for sale within the Bahrain will be cancelled prior to shipment. We take proactive measures to ensure that only products permitted for sale in Bahrain are listed on our website.

All items are shipped by air, and any products classified as “Dangerous Goods (DG)” under IATA regulations will be removed from the order and cancelled.

All orders are processed manually, and we make every effort to process them promptly once confirmed. Products cancelled due to the above reasons will be permanently removed from listings across the website.

Description:

The growth of digital media, products and services have changed the way companies do business. With technology moving to the forefront and consumers demanding simplicity, it is now more important than ever to understand how to deliver an end-to-end, integrated product experience. Digital Product Management demonstrates how to develop new products, launch them into the market and deliver business outcomes through the maturity of your product. With this book, you’ll learn how to deliver results, through developing your influence, creating a supportive team culture and managing your own time. You’ll also learn how to understand the needs of external customers without requirements elicitation or sign-offs, plus the difference between customer and business value, and why your product needs to create both. This practical and comprehensive guide is suitable for Product Managers looking to increase the impact of their digital products or for Business Analysts, Project Managers, Software Developers and other IT Professionals interested in transitioning into a digital-product focussed role. Recommended reading for the BCS Practitioner Certificate in Digital Product Management.
Read more

Review

This book provides a very good introduction into this emerging field, both for product managers transitioning from physical to digital product roles and for people moving laterally into product management from other careers. I particularly enjoyed the relevant choices and emphasis on practices which embody what makes product management both special and critical. The authors help pull the readers past a superficial cataloging of activities and into an understanding of what makes for good product management. You'll be glad you read it, as I am. --Scott Sehlhorst, President, Tyner Blain; Product Management and Strategy Consulting

A lot of books have been written about modern product management. Most of them sell you an ideology, but fall short in explaining how to practically take on the challenges. This book fixes this gap, bringing together the plethora of techniques needed by a modern product manager: from creating a vision to leading an Agile development team. Highly recommended for any product manager looking to increase the impact of the digital products they are creating! --Pieter Hens, Product Coach and Professor Product Management at the University of Leuve

I wish this has been available when I first started a digital product management role as a postgraduate. This book effectively captures the essence of product management - a perpetual juggling act between the needs of the customer and the business - and equips readers with the tools to balance strategic vision with the realities of software delivery. I would recommend it to any business analyst or software professional interested in exploring this exciting role. --Alexandra Koyfman, Analyst, PDMS; Senior Leadership Team, Young Business Analysts (YBA)

About the Author

Kevin J. Brennan is Product Management and Business Architecture Consultant at Product MVP Consultancy. Kevin also led development of the BABOK® Guide (version 3). Sallie Godwin is a Product Owner at Riskhub, helping to develop property compliance software that makes risk management simple. Sallie was formerly Lead Business Analyst at the British Library. Filip Hendrickx, Founder of altershape.eu, has over ten years in business consulting and a prior ten years in software engineering and research. Filip is also co-founder of the BA & Beyond conference series.

Details:

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https://www.bolo.bh/products/K1780175329